![]() ![]() Storytelling in marketing helps you get the job done. Your job as a marketer is to convince people to take specific actions: click a CTA, download a PDF, make a purchase, etc. If a story can do that, it should have no problem persuading a prospect to make a purchase or subscribe to a newsletter. Politicians and world leaders have used storytelling to persuade entire populations (sometimes for good and other times for evil). ![]() If you’re not sold on that fact, then ask yourself why the U.S Department of Defense conducts advanced research into the impact of storytelling. PersuasionĪ well-told story is extremely convincing. And most people remember those ads long after they forget the score of the game. They made you laugh, inspired you, or brought a tear to your eye because they told stories. Think about your favorite Super Bowl commercials. A 2015 study found storytelling leads to higher levels of brand recall. Effective storytelling in marketing helps messaging stick with people long after they see an advertisement, read a blog post, open an email, or watch a video. Stories help us remember things, including the brand that told the story. Here are just a few benefits of storytelling in marketing: 1. In marketing, a good story can accomplish a lot. In fact, a 44,000-year-old cave painting found in Indonesia is thought to be the oldest example of storytelling. We know that prehistoric people told stories because we can see them in ancient cave paintings. The use of storytelling is one of those things that seems to separate humans from the rest of life on planet earth. Why storytelling in marketing is important ![]()
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